SEASONED SOCIAL MEDIA & CONTENT STRATEGIST
Experienced digital marketing leader with a focus on social media, email marketing, and mobile apps.
SOCIAL MEDIA CAMPAIGNS
Leading Ideation, Production and Publication of Marketing & Social Media Campaigns in Sports & Retail
HICKORY PACERS & "HOOSIERS" UNIFORM COLLABORATION
Photographer for the major uniform unveil & partnership announcement with MGM Studios. Led the Pacers' social media unveil strategy and coordinated additional coverage with ESPN & UniWatch.
INDIANA PACERS 2019-20 SCHEDULE RELEASE
Led the social media strategy and content production for the schedule release with the main video being ranked #2 Most Creative in NBA By AdWeek
LIDS BIG LEAGUE CHEW CAMPAIGN
Led the Lids' social media strategy for new collaborative hat collection with Big League Chew. Directed the team on campaign content production, product seeding, influencer content campaign, and Lids social media.
8 POINTS, 9 SECONDS 25TH ANNIVERSARY
Created social media campaign to celebrate the 25th anniversary of Reggie Miller's historic moment in Pacers history
USA FOOTBALL'S WEEK AT THE ONE
Led the event branding, including guiding designers and agencies for on-site signage. Developed the social strategy, content plan, and on-site production for USA Football's Week at the One. The week included three international flag football tournaments: #IFAFAmericasChamps #JrIntCup #TheOneFlagChamps
EXCLUSIVE CONTENT INSIDE NBA BUBBLE
Sole Pacers content producer inside the NBA Bubble in Orlando during the summer of 2020
LIDS THEY GAVE US GAME CAMPAIGN
Social strategy and execution lead for the Lids' They Gave Us Game campaign, for an apparel collection which represented an unprecedented collaboration with the three Black sports enterprises that defined the 20th century and the games we love today: Negro Leagues Baseball, The Black Fives, and the Original Harlem Globetrotters.
THE REGGIE YEARS
As part of the Pacers 50th Season celebration, worked with internal teams and external agencies to produce a video series around the franchise's most popular player and Hall of Famer, Reggie Miller.
THE FAST BREAK PRESENTED BY KROGER
Planned questions, interviewed players, led video production, and guided post-production for sponsored video series with rapid-fire questions and a partnership with Kroger.
2019-20 PACERS CITY EDITION UNIFORM LAUNCH
Led video production with external agency and collaboration with the Indianapolis Motor Speedway to unveil the racing-themed City Edition uniforms for the 2019-20 season.
WE GROW BASKETBALL HERE VIDEO SERIES
Worked with external partners to tell the unknown stories of the game of basketball in Indiana through long-form video production.
REMEMBERING BOBBY SLICK LEONARD
Developed strategy and led content production to commemorate the life and legacy of Hall of Famer Bobby "Slick" Leonard
VIDEO CONTENT PRODUCER DURING 20-21 NBA SEASON
Shot game footage courtside at Pacers home and road games to produce high-quality, super slo-mo footage used in highlight packages and hype videos.
2012 WNBA CHAMPION
Social Media Manager for the Indiana Fever during their 2012 WNBA Championship Season
DIGITAL EXPERIENCE
MOBILE APP
Led transition team with new app provider, including development of an all-new Indiana Pacers mobile app
EMAIL MARKETING
Developed email marketing campaigns, journeys, and designs in Salesforce Marketing Cloud & MailChimp
WEB MIGRATION
Led the Pacers digital team through two website migrations, including development, design, and content population
LIVE STREAMING
Extensive experience in multi-camera productions, Instagram Live, and omni-channel live streams.
VIDEO PRODUCTION
VIDEO PRODUCER, SHOOTER & EDITOR
Shooting and editing a variety of storytelling and branded content videos since 2006. Advanced to video producer with site scouting, as well as leading production teams and external partners.
PHOTOGRAPHY
PRODUCT SEEDING & INFLUENCER CAMPAIGNS
Social Media Exposure & Content for Lids
Patrick Mahomes in Lids' They Gave Us Game Apparel
Saquon Barkley in Lids' They Gave Us Game Apparel
Ciara In Lids' They Gave Us Game Apparel